North Melbourne. Named after a Sisters of Mercy song, and it started with the goths.

Shop: Heartland Records
Address: 420-422 Victoria Street, North Melbourne
Town: Melbourne, Australia
Established: 1993
Formats: Vinyl, CDs, 7"
Crates: Rock, Indie, Electronic, Punk, Metal, Soul, Jazz, Pop
In the shop: Buys collections
Opening hours: We-Su 11:00-17:30; Th-Fr 11:00-18:00

Heartland's owner was selling records at markets and fairs when he and a partner stumbled on a shop on Peel Street in West Melbourne and opened it in 1993, more or less by accident. They named it after a Sisters of Mercy song, and in those early years it was mostly a goth and alternative shop. Twenty years on Peel Street, then a move to a bigger room on Victoria Street in North Melbourne about a decade ago, and it is now one of the largest vinyl dealers in Melbourne, rare, new and second-hand