Seoul shop built around playlists, with a record subscription service
- Shop
- Novvave Records
- Address
- 544-27 Sinsa-dong, Gangnam-gu, Seoul, South Korea
- Town
- Seoul, South Korea
- Formats
- Vinyl
Novvave is a record shop that leads with playlists rather than charts. It runs an offline store plus an online subscription service as an alternative to the mainstream music platforms, introducing selected records through both, and publishes playlists from the creators who inspire it. The stated hope is that its picks outlast chart rankings and trends. Books and the Lightzine project sit alongside the racks.