Venue: FireKeepers Casino Hotel
Town: Emmett Charter Township, US

FireKeepers Casino Hotel is a 236,000-square-foot (21,900 m2) casino and hotel in Emmett Charter Township, Michigan, between Battle Creek and Marshall. It is owned and operated by the Nottawaseppi Huron Band of Potawatomi. Construction began May 7, 2008, and the casino opened to the general public on August 5, 2009. Construction was a joint venture between Shingobee Builders and Clark Construction. The hotel and other additions opened in December 2012. The casino has 2,900 state-of-the-art slot machines, and 76 table games, including blackjack, roulette, craps, Big Six and baccarat. It has six restaurants, a sports bar and cabaret. The gaming floor occupies 107,000 square feet (9,900 m2), and there are 3,000 parking spaces, 2,080 of them in a covered garage. Interest in employment with FireKeepers remained high, with nearly 16,000 applications received in 2010. FireKeepers was developed by Gaming Entertainment Michigan (GEM), a joint venture of gaming operator Full House Resorts and real estate developer Robert Mathewson. From its opening, GEM signed an agreement to manage the casino through August 2016, receiving 26 percent of net income. The Nottawaseppi Huron Band bought out the agreement four years early for $97.5 million, and took over management in May 2012. The casino advertises via a huge electronic sign on the I-94 freeway, the heavily traveled corridor between Detroit and Chicago. The sign is 50 ft (15 m) tall by 30 ft (9.1 m) wide by 8 ft (2.4 m) deep, and the total structure weighs more than 10 short tons (9,100 kg). The electronic display unit on the sign is 15 ft (4.6 m) tall by 22 ft (6.7 m) wide. It is double sided (there is one unit on each side of the sign), and each side has 43,000 full-color pixels. The sign can display 281 trillion colors, significantly more than the human eye can distinguish. Content is sent via wireless broad band communication from the casino marketing office. The sign uses energy-saving LED technology, and the cost of its en