Venue: MSG Sphere London
Town: London, GB
Capacity: 21,500

The MSG Sphere London was a proposed music and entertainment venue to be built in the Stratford area of East London, England. Initially proposed by the United States-based Madison Square Garden Company (MSG) in 2018 and subjected to a protracted planning process, MSG officially withdrew the plans in January 2024. The MSG Sphere London was a building project of United States-based The Madison Square Garden Company, and financed by former Cablevision owner Charles Dolan and his son, James L. Dolan. Had it been approved, it would have been identical to the MSG Sphere in Las Vegas, which is also backed by James Dolan and was completed in 2023. Both buildings have been designed by the architectural firm Populous. The MSG Sphere would have been equipped with a 19,000 x 13,500 pixel resolution LED screen spread across the venue's interior. All 17,500 seats would have high-speed internet access, and the sound system uses beam-forming technology to provide targeted, spatialized sound that is consistent in volume and quality across all seats. Haptic technology capabilities would be delivered through the floorboards. The exterior of the venue would feature 54,000 square metres of programmable lighting. A 3,000 person club venue was also under consideration. The venue's proposed location was in Stratford near Westfield Stratford City, the East Village housing development, and the Queen Elizabeth Olympic Park, on a site used as a coach park during the 2012 Summer Olympics. The sphere-shaped venue was designed to have the world's largest LED screen and a seating capacity of 17,500. It was not designed as a sporting arena, but primarily for music, award ceremonies, corporate events, and product launches. According to the official MSG website, public comments were reviewed at the end of 2018, and Deltapoll conducted a poll of local residents in July 2019. On 5 June 2019, the London Legacy Development Corporation (LLDC), the planning authority for the site, consulted with the public