Venue: New Frontier Theater
Town: Quezon City, PH

The New Frontier Theater, known as the Kia Theatre between 2015 and 2018, is a multi-purpose theater and events hall in Araneta City in Cubao, Quezon City, Metro Manila, Philippines. The theater first opened on May 27, 1967, and primarily served as a multi-purpose theater and is also blended as a movie theater and a skating rink. The theater current has a 2,325 seating capacity, and is used for a variety of events, ranging from performing and visual arts, local and international concerts, and fan meet-up gatherings. The theater first opened on May 27, 1967 as the New Frontier Cinema-Theater and was considered to be the biggest theater in the Philippines, having a 3,500 seating capacity. The theater was influenced by the Radio City Music Hall, and also had an ice skating rink and a roller skating rink, which opened in 1968 and had a capacity of 900 skaters. The skating rink catered to numerous customers, ranging from the masses to elite members of influential families. It was used until the mid-1990s, after which the theater fell into disuse due to the emergence of home video, home-based entertainment systems and shows, and even due to the rise of Cable television. Another factor to the closure of the theater was caused by the rising competition from new, larger and modern malls equipped with cinemas, causing standalone theaters to deteriorate and close operations. Plans for the renovation of the theater were laid out as early as 2003, however, further redevelopment plans were opened, which included demolishing the theater to utilize the space and to rebuild it alongside a proposed 30+ story mixed-use tower. The plans for the mixed-use tower development were unveiled in 2005, as part of the later stages of the Araneta City master plan, in the aftermath of the early plans for the development of Manhattan Garden City. 11 years later after the announcement of the planned renovation of the theater, the plans were finalized for the gentrification of the theater and the re