Venue: Walmart Arkansas Music Pavilion
Town: Rogers, US

The Walmart Arkansas Music Pavilion (originally known as the Arkansas Music Pavilion and commonly known as the Walmart AMP) is an outdoor amphitheater located in Rogers, Arkansas. The venue opened in June 2005 as a semi-permanent venue, becoming a permanent venue in 2014. Its capacity is 11,000 fans. It opened June 7, 2014, with a performance by Blake Shelton and Hunter Hayes. The Arkansas Music Pavilion was created in 2005 as a concept inspired by some of the most well known amphitheater's in the country including the Cape Cod Melody Tent (MA), The Universal Lending Pavilion (CO) and the Aspen Music Tent (CO) and The Boston Harbor Lights Pavilion (MA). These concepts generally combined a covered seating area and lawn seating. The original concept for a seasonal, semi-permanent concert venue was created by Dan White, Amy Mack White and Kelly Rourke which combined the features of an architecturally interesting canopy, theater style box seating, and no seat that was farther than 120 feet from the stage. The venue structure was designed by Tentnolology from Vancouver, Canada. The original venue had 2,533 seats under the pavilion. The entry into the market was discussed with the Walton Arts Center and was designed to become "collaborative and never competitive" with the Walton Arts Center. It was thought that the two venues together could create a year-round arts infrastructure for the region. The AMP was unanimously approved by the City of Fayetteville under Mayor Dan Coody and was embraced by the Fayetteville Economic Development Council as a driver of tourism and arts development for the region. It opened to the public on Father's Day weekend in 2005 with headliners America and The Doobie Brothers. The original venue was located on the bluff behind the Northwest Arkansas Mall overlooking the city of Fayetteville. The land lease was set at $1 with Alice Church, manager of the mall who believed the concept would drive economic impact to the mall and the region. The ven